Staying Relevant in the Digital Age

Dealers might be getting older, but they never get stuck in their ways!

As the son of a dealer, the grandson of a dealer, and now the father and uncle of a few future dealers, I know firsthand how important it is for auto dealers to continue to evolve throughout their careers. Our industry isn’t kind to those who fail to keep up with the latest trends in selling cars and trucks. Dealers who get too comfortable, or set in their ways, risk being left behind by manufacturers and consumers alike.

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