Dell Technologies Partners with AIADA

Press Releases 04/01/21

April 1, 2021

Contact: Libby Newman


Dell Technologies Partners with AIADA

New Partnership Offers Members Discounts on Wide Range of Technology

Alexandria, Va. (April 1) – Dell Technologies has joined with the American International Automobile Dealers Association as an Affinity Partner, offering the membership an exclusive new benefit to help upgrade and improve their technology. The user-friendly program gives AIADA members discounts of 5-10 percent on purchases of Dell products – and those discounts are stackable with additional Dell promotions, which could allow AIADA dealers to save even more on their technology upgrades.

“Dell Technologies offers a wide range of business tools that can help dealers increase efficiency and productivity,” AIADA President and CEO Cody Lusk said. “Having access to those tools at a significant savings is a big win for our members.”

The new partnership gives AIADA members access to discounts on what they need to securely connect, produce and collaborate anywhere at any time, with products like award-winning desktops, laptops, 2-in-1’s, thin clients, powerful work stations and rugged devices made for specialized environments, as well as monitors, docking and endpoint security solutions and services.

“AIADA members can now receive healthy discounts on Dell's vast range of technology products,” Dell director of strategic partnerships Mobolaji Sokunbi said. “We strongly believe AIADA and its diverse base of members will receive great value from this partnership and can in turn get more done in their day-to-day operations by repurposing the savings they earn.”

AIADA members can access the new member benefit by visiting to receive a coupon by email. Program benefits include:

  • Exclusive member savings: Stackable 5-10 percent coupon.
  • Access to a dedicated tech advisor or by phone at 800-757-8442.
  • Access to Dell Financial Services at
  • Access to AIADA’s direct point of contact and account executive, Steven Shipe at


About Dell Technologies: Dell Technologies brings together the combined capabilities of businesses and brands to help our customers keep pace with digital innovation and accelerate their own success. As a hybrid of digital experts, we deliver real results for customers across a spectrum of industries. Dell Technologies is comprised of a family of companies including Dell, Dell EMC, SecureWorks, Virtustream and VMware.

About AIADA: Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises that sell and service the following brands in the United States: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Genesis, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Scion, Smart, Subaru, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing over 564,000 American jobs. Visit AIADA online at