Transparency Can Enhance Your Reputation

Consumers today can choose from thousands of dealerships when deciding where to shop for a used car. Traditional market boundaries essentially have been eliminated, making almost every dealership reachable by car, plane or train a viable option for buyers. Competitive edge and setting yourself apart from other dealers is vital to boosting traffic and turning more potential customers into surefire buyers.

Savvy dealers are leveraging their relationship with trusted, third-party brands to stand out amongst the crowd. A great example is the new Carfax Advantage™ Dealer Program. It’s no secret that dealers from coast-to -coast are using Carfax Vehicle History Reports to help consumers make better decisions about their next used vehicle. Carfax Advantage Dealers have committed to providing a Carfax Vehicle History Report on every used car they sell.

“Being a Carfax Advantage Dealer with unlimited access to Carfax Reports, Carfax has quickly become one of our most valued marketing partners,” said Adam Warmka, general sales manager at Dick Brantmeier Kia in Wisconsin. “We use them when we’re buying cars and our salespeople are constantly asking for printed copies so they can show our customers. Every car we list online has a Carfax Report. Carfax is included in our advertising and every car in our inventory has a Carfax Report. We use them every day.”

Carfax Advantage Dealers have unlimited access to Carfax Vehicle History Reports. Other benefits include:

  • Unlimited access to Carfax Auction Quick Check
  • A Consumer Info Pack for every car being retailed
  • A dedicated Carfax Account Manager
  • Dealer advertising support assets
  • Event point-of-sale materials
  • Enhanced marketing items, including Carfax Advantage Dealer logos.


“Transparency influences consumers when making their dealer choice,” said Bill Eager, vice president of Carfax. “The Carfax Advantage Dealer Program is a powerful new way for dealers to attract more customers.  Providing a Carfax Vehicle History Report up front in the buying process builds consumer confidence and helps cars sell faster.”

To become a Carfax Advantage Dealer or learn more about the program, contact Carfax Business Services at (888) 904-6110 or visit