Formatic Digital Partners with AIADA

Press Releases 12/06/22

Contact: Libby Newman (410) 207-9163

(Alexandria, Va. - 12/6/22) – The American international Automobile Dealers Association is pleased to announce that Formatic Digital has joined us as an Affinity Partner. The Formatic Digital team, working with OneDay, brings to market one of the most timely and powerful video creation platforms in the retail automotive space. “We are excited to partner with Lane Fortinberry, Founder, and his team of experts on this cutting edge and timely solution,” said AIADA President & CEO Cody Lusk. As the use of video continues to grow, this platform provides our members with tremendous flexibility, right from their smart phones, and offers huge cost savings.”  

“Formatic Digital is proud to bring our revolutionary video production solution powered by our partners at OneDay to the retail automotive space to help modernize dealership video creation across all video platforms,” added Lane Fortinberry. “Formatic Digital was founded to help dealers thrive in our new connected world, and the Formatic Digital Video Solution powered by OneDay is our largest step forward toward that goal to date”. 

Dealerships of any size will now be able to create high-quality, professionally produced video content right from their smartphones in just minutes for every single customer inquiry that they receive, allowing dealerships to differentiate themselves from their competition and close more leads. 

The Formatic Digital Video Solution powered by OneDay will also save AIADA members thousands of dollars in video production costs and lost time when producing YouTube content, social content, and any other video content they require by delivering professional video production functionality in a fast and easy to use mobile platform all for one flat monthly fee. 

Today Formatic Digital take the next leap in empowering our dealership clients to meet car buyers where they are shopping and communicating with them how and when they want, right on their mobile device. If your dealership is ready to set more appointments and sell more cars, go to to get more information today.


Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises. Our members have a positive economic impact both nationally and in the local communities they serve, providing over 543,000 American jobs. Visit AIADA online at