For Immediate Release
May 23, 2018
Contact: Libby Newman
NewmanL@aiada.org
AIADA Welcomes Google LLC as a New Affinity Partner
Alexandria, Va. (May 23) – The American International Automobile Dealers Association (AIADA) today announced a new affinity partnership with Google LLC (Nasdaq: GOOGL). Google is a global technology leader focused on improving the ways people connect with information.
Google's automotive team supports auto manufacturers and dealers by enabling them to reach the right audience with the right message in the right moments. The team is responsible for bringing the best of Google's consumer insights, both national and regional, to their clients to empower them to make more informed marketing and business decisions. It is the only company endorsed by AIADA in this unique online space.
“Today’s announcement marks the addition of Google’s innovations in web search and advertising that have made its website a top Internet property and its brand one of the most recognized in the world,” said AIADA’s President Cody Lusk. “As our members move their marketing dollars from more traditional advertising venues to online, it is increasingly important that we have partnerships to help them navigate this crucial transition to the web.”
AIADA researches hundreds of companies serving the automobile industry and selects only those that provide the highest value and quality products, sales, and services to participate in the Member Benefits Program as an Affinity Partner. For more, visit AIADA.org.
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About AIADA
Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises that sell and service the following brands in the United States: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Scion, Smart, Subaru, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing nearly 500,000 American jobs. Visit AIADA online at www.aiada.org.
