The Fritz Hitchcock Award

The Fritz Hitchcock Award

On May 10, 2016, the American International Automobile Dealers Association (AIADA) renamed its Grassroots Leadership Award in honor of California auto dealer Fritz Hitchcock, who was also named as its first recipient. The award was presented during AIADA’s 10th Annual International Auto Industry Summit in Washington, D.C., and recognizes Hitchcock’s efforts in engaging elected officials and other policymakers on the issues important to the international auto dealer community.

“I can’t think of anyone who has been so deeply involved in advocating for America’s international franchise dealer community with legislators and policymakers,” said AIADA President Cody Lusk. “Naming the award in Fritz’s honor should inspire other dealers to take the same proactive role he has in building relationships with legislators and ensuring they know about our industry.”

A former Chairman of the California Chamber of Commerce, Hitchcock is the owner and operator of three Southern California auto dealerships: Puente Hills Toyota, Northridge Toyota, and Toyota of Santa Barbara. He served as Chairman of AIADA’s Board of Directors and was a co-founder of the Automotive Free International Trade Political Action Committee (AFIT-PAC). He has also served as President of the California New Car Dealers Association and Chairman of the Toyota and Mazda National Dealer Councils.

In addition to his extensive industry involvement and awards, Hitchcock has dedicated his time to varied philanthropic pursuits.  His scholarship fund has provided debt-free college educations for over 74 people, including two doctors, and currently includes nine students.

Past Winners:

2018: Bert Boeckmann

2015: Dave Conant 

2014: John Roberts

2013: Morrie Wagener & Cindy Wagener Robin

2012: Jim Norton

2011: Rep. Mike Kelly

2010: Paul Atkinson

2009: Shau-wai Lam