Led by international brands, U.S. auto sales maintained a strong clip in March. Sales for all brands, unadjusted for business days, were up 3.2 percent over last March and 3.4 percent for the year-to-date.
Following a flat sales month in January, February auto sales in the U.S. regained momentum. Sales for all brands, unadjusted for business days, were up 6.9 percent over last February. In terms of brands, Honda was up 14.9 percent over February 2015, while Nissan (up 12.9 percent), Kia (up 13 percent), and Toyota (up 4.7 percent) all saw positive sales for the month.
Winter weather in January blanketed many parts of the country, while economic indicators like the stock market generated shaky consumer confidence. This resulted in decreased or flat sales for most brands. Toyota sales were down 3.9 percent, while Honda’s were flat from January 2015
The auto industry ended 2015 with a bang, marking its best sales year since 2000. Buoyed by holiday discounts and mild weather, automakers including Honda, up 12.2 percent for the month; Kia, up 19 percent; Nissan, up 17.9 percent; and Toyota, up 12.4 percent all led international brand sales.
International dealers had plenty to be thankful for in November, closing out the month with robust sales that analysts expect will contribute to a record-breaking year for the U.S. auto industry. Traditionally, November has been recognized as a slow month. This year, however, Black Friday deals propelled sales to a 14-year high.
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