Following a sluggish start to 2016 sales year, April auto sales picked up speed, and international brands led the way. Unadjusted for business days, these brands accounted for 54.3 percent of all new vehicles sold in April.
Led by international brands, U.S. auto sales maintained a strong clip in March. Sales for all brands, unadjusted for business days, were up 3.2 percent over last March and 3.4 percent for the year-to-date.
Following a flat sales month in January, February auto sales in the U.S. regained momentum. Sales for all brands, unadjusted for business days, were up 6.9 percent over last February. In terms of brands, Honda was up 14.9 percent over February 2015, while Nissan (up 12.9 percent), Kia (up 13 percent), and Toyota (up 4.7 percent) all saw positive sales for the month.
Winter weather in January blanketed many parts of the country, while economic indicators like the stock market generated shaky consumer confidence. This resulted in decreased or flat sales for most brands. Toyota sales were down 3.9 percent, while Honda’s were flat from January 2015
The auto industry ended 2015 with a bang, marking its best sales year since 2000. Buoyed by holiday discounts and mild weather, automakers including Honda, up 12.2 percent for the month; Kia, up 19 percent; Nissan, up 17.9 percent; and Toyota, up 12.4 percent all led international brand sales.
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