Record numbers of auto recalls did little to slow sales last month, and in fact may have helped drive traffic to dealerships. Kia saw sales rise 34.6 percent from December 2013; Subaru, the year’s fastest growing automaker, had sales up 24.3 percent; and Toyota enjoyed a 12.2 percent improvement. For the 13th consecutive year the Camry was the top selling car in America with 428,606 vehicles sold.
Low gas prices and interest rates combined with clever Black Friday marketing at the end of the month to create the perfect storm of sales. Honda was up 4.9 percent, Subaru was up 23.6 percent, Toyota sales rose 2.3 percent, and Volkswagen enjoyed a sales bump of 3.2 percent. VW’s Audi brand led international luxury sales in growth with an increase of 22 percent.
“The industry is closing out 2014 on a strong note,” said AIADA President Cody Lusk. “Gas prices, interest rates, and winter weather are creating a particularly friendly market for SUVs and trucks.”
Asian nameplate brands led October’s sales growth with a 7.8 percent improvement from October 2013. Honda was up 5.5 percent, Nissan’s sales grew 14.9 percent, Subaru’s sales grew 24.7 percent, and Toyota saw a 7.5 percent increase. European brands also made their mark in October. After 18 consecutive months of sliding sales, Volkswagen posted a 7.8 percent increase while BMW’s sales rose 11 percent.
Low interest rates, falling gas prices, and an economy on the rebound all contributed to September’s rise in auto sales. Honda’s results were up 11.2 percent from a year ago, thanks in part to a strong showing by the outgoing 2014 model CR-V. Nissan’s sales were up 22.2 percent, and Subaru saw a rise in sales of 30.7 percent. Toyota’s numbers were flat, while Volkswagen’s sales continued to tumble with a drop of 18.6 percent. As for domestics, Chrysler and GM saw gains on the strength of their light truck sales, while Ford slipped slightly.
A perfect storm of factors combined to defy analysts who predicted flat U.S. auto sales compared to August 2013. Low fuel prices, a stabilizing economy, an early Labor Day, and cheap credit brought consumers to dealerships in droves. Hyundai’s sales were up 5.9 percent, Mazda’s were up 11.4 percent, and Toyota’s sales rose 5.7 percent. Volkswagen continued its 2014 sales slide with a drop of 12.8 percent from August 2013.
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