Chairman's Blog

AIADA Chairman Larry Kull is sharing his thoughts on teh international nameplate auto industry in his blog titled "Kull's Commentary." The blog brings a fresh perspective direct from a dealer to help readers understand the issues that are shaping and impacting international nameplate dealers across the U.S. It's a must-read for anyone involved in our industry.

Read on for more of Kull's Commentary.

The Perception Gap

Thursday, 31 July 2014 07:47

Recently, I read about a study commissioned by True Car, Inc. that I haven’t been able to stop thinking about. The study asked car buyers what they believed a fair profit margin for a car dealer would be on a $30,000 new car sale, and how much they actually believed a dealer profited on the same sale.

Read more: The Perception Gap


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