For more than 20 years, Shell Lubricants, an AIADA Affinity Partner and maker of Quaker State® motor oil, has been proud to offer consumers one of the best motor oil warranty programs on the market. The tradition of being among the industry’s most innovative motor oil brands continues, by making the warranty even better.
Earlier this month, Quaker State introduced a new program. The Quaker State Cash Back Bonus Program is the first and only program offered by a motor oil manufacturer to reward customer loyalty in the form of a cash bonus when their vehicle reaches 300,000 miles. The program is a compliment to vehicle manufacturer warranty programs and extends well beyond those programs. With Quaker State® motor oil and the Cash Back Bonus, you can offer peace of mind to your customers and potentially increase customer loyalty and improve CSI scores. Customers can enroll when they have a Quaker State oil change in the vehicle starting no later than the 100,000-mile mark.
The Quaker State Lubrication Limited Warranty protects 15 engine parts from lubricant-related failure and provides motorists' vehicles with coverage for up to 10 years or 300,000 miles, whichever is first. The Quaker State Lubrication Limited Warranty is free to qualifying consumers who use Quaker State products. To qualify, consumers’ vehicles must have been manufactured within the last 72 months and have driven 75,000 miles or less at the time of enrollment. To read more, click here or visit QuakerState.com.
If you currently feature Quaker State at your dealership and want to take advantage of this opportunity to build relationships, loyalty, and business, contact your Shell representative. To start featuring it at your dealership, contact Mike Burns, North American OEM/ Automotive Dealer Group Manager at (713) 546-6327 or Michael.W.Burns@shell.com.
