First impressions are critical in the car business – at a dealership, in the showroom, and at the service desk. The right logo’d apparel program unifies your staff with a professional look, boosts your dealership’s brand, and allows team members individual choice and expression.
Think about some of the implications. Customers coming to your dealership and size up your sales team in just seconds. Along with your staff’s car smarts, they assess their style and presentation. A mismatched team can make it difficult for clients to pick out your sales people from other customers. The wrong outfits can distract customers and make them question your staff’s ability to provide good service.
AIADA members have the best brands in the business. To leverage those brands and make the right impression the first time, here are some ideas for dealers to consider.
Choosing colors for your dealership is a commitment, so make sure your apparel supplier is committed to carrying your specific colors, too. A dealership’s first step in developing an apparel program is selecting colors you can reorder with confidence.
Consider building an apparel program around one color that dresses up or down. Just make sure the color is the same shade in different items of clothing. A light blue polo shirt, for example, should match a light blue sport shirt, sweater, or dress shirt. You’ll have the brand recognition of a key color while your team will have the freedom to dress according to their position, job function, or personal tastes. This solution pulls a team together while setting each person apart.
As your outfitter adds new products to their apparel line, find out if they will be offered in the color you have chosen. That way, you can give your sales force more wardrobe options while maintaining your dealership color. 
Offering your sales force apparel choices around key colors can have considerable impact. Take the classic apparel colors of black and red. Your sales team could be outfitted in basic black items like blazers, trousers, and skirts. Add red sweaters, scarves, tees, and polos for a punch of color, and instant recognition. Complete the look with white shirts. The more complementary elements you add, the more choices your people have to create a look that works.
Your car customers aren’t the only ones who like options. Dealership sales teams appreciate apparel and color choices, too. An apparel outfitter should be able to tastefully mix and match half a dozen or so colors for you across multiple styles. That way your employees have a whole range of sweaters, shirts, and pants to choose from so they can reflect their team style. As a dealership’s staff (and branding efforts) grows, they’ll continue to maintain a unified look.
In this multi-color example, the dealership’s logo becomes a unifying element. The apparel colors should match or complement the thread colors in your embroidered logo.
Lands’ End Business Outfitters has designed apparel programs for companies of all sizes, including many AIADA members’ dealerships. Unlike traditional uniform companies, Lands’ End offers thousands of high-quality apparel options unified by a single brand. So you can create custom looks using one, two, or many colors across multiple product lines.
Customer response to this unique approach to work apparel has been overwhelmingly positive. The comfortable, easy-care, logo-ready styles are what employees want to wear. Even after their work day ends.
Whether it’s a single polo or full-fledged program outfitting thousands of employees, Lands’ End Business Outfitters will work with you to ensure a smooth shopping experience. That’s Guaranteed. Period.®
Outfit your team for less than you thought. AIADA members receive 10 percent off all Lands’ End products and logo application fees, with no quantity or embroidery minimums. Whether you prefer to order by phone or shop online, you’ll receive the same low price, and the same outstanding service from a dedicated customer service team located in the USA.
Want more reasons to choose Lands’ End Business Outfitters? Click here to see the Top 10 Reasons.
For more information about outfitting your dealership in innovative ways click here, or contact Lands’ End Business Outfitters at 800-770-9315. Would you like someone from Business Outfitters to contact you directly? Click here, and they’ll be in touch shortly.
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