International Nameplates in the United States

first_import_auto

First Imported Automobile


hondafirstcorpoffice

Honda's First Corporate Office


pv444

Volvo PV444


toyota_tiara

Toyota Tiara


lexus

Lexus


1986_acura_legend

1986 Acura Legend


marysville_plant

Honda's Marysville Plant


1920s

Wealthy Americans purchase expensive ($15,000-$50,000) European cars like Mercedes and Hispano-Suiza, which they then import into America.

1949

The first international car, the Volkswagen Type 1, is sold in the USA.

1955

Volvo enters the American market with the PV444.

1958

The first Toyotas and Datsuns (Nissans) arrive in the United States.

1959

Honda enters the American market with the American Honda Motor Co., which created its own dealer network and begins selling motorcycles.

1964

The first Americanized Toyota – the Corona PT20 – is revealed.

1967

The Japan Automobile Manufacturers Association (JAMA) is founded.

1968

VW's Type 1 is first referred to as a "beetle" in U.S. advertising.

1969

Honda's first automobile imported to the United States, the N600, is sold in Hawaii.

1970

AIADA is founded as the Volkswagen American Dealers Association.

1973

The oil crisis and subsequent emissions rules have more consumers considering imports.

1981

With one million vehicles sold, Volvo is the biggest imported brand in the U.S.

1982

Honda opens its Marysville, Ohio plant and becomes the first international carmaker to build vehicles in the U.S.

1986

Honda launches Acura, the first Japanese luxury car, in the US.

2000

The U.S. introduction of the Toyota Prius, the world's first mass-produced hybrid vehicle is introduced in the U.S.

2001

The Honda Accord is the best-selling car in America.

2007

Toyota passes General Motors as the world's largest car manufacturer.

2009

International nameplates occupy eight of the top ten sales spots in the government's Cash for Clunkers program.

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